Air New Zealand’s new 777 interior reveals aviation’s growing sameness problem

Air New Zealand has chosen a familiar Business Class seat for its refurbished Boeing 777s, utilizing Collins Aerospace’s Elevation platform. As airlines converge on similar premium features, the challenge lies in creating a distinct passenger experience through design, service, and atmosphere, moving beyond hardware to foster strong brand identity.

• Published date: 26-07-2026 09:32 AM