Etihad’s latest amenity kits head in the right direction

Etihad Airways has revamped its Business Class amenity kits by introducing destination-inspired designs and a partnership with Laneige, shifting focus from luxury branding to its own brand identity. This reflects an effort to enhance passenger experience through collectability and cohesive storytelling, indicating a broader trend in premium aviatio...

• Published date: 15-05-2026 08:46 AM