Health and Healthcare Everywhere, Every Day – PwC and Circana Paint the Latest Picture of Health Consumers

“Follow a consumer through the day, and health starts to show up everywhere.” That’s the observation of the PwC team assessing the annual Voice of the Consumer 2026 survey and shedding light on “the rise of everyday health.”                   I coined the phrase “HealthConsuming” (TM) in 2019 when I published a book with that title, discussing the ...

• Published date: 15-07-2026 05:30 AM